Hello, we're Teentoday and we build web products for Gen Z audiences

We’re a distributed team of 7 people who create the best products for Generation Z audiences aged 14-19 worldwide. Over 1,000,000 different young people visit our web properties each month including 2 content websites, several platforms, and a couple of nifty Facebook Messenger Bots.

Who is our audience

Meet Gen Z

Who are they?

Gen Z is the generation after millennials, born in the late 90s onwards – the teenagers of today.

Their spending power

They represent a quarter of the British population and have an estimated annual spending power of £7 billion.

Their media consumption

In the UK, 5- to 16-year-olds spend 6.5 hours in front of screens per day.

Their fanatacism

Gen Z worship stars who are relatable, authentic and self-made, such as social media influencers.

Their awareness

They are more politically aware than previous generations and have progressive views on social issues such as feminism and LGBT rights.

Their drive

They are creative and entrepreneurial with a drive to achieve their dreams at a young age. Growing up in a recession has made them cautious with their money and willing to work hard for a better life.

Our team

Here’s the cleverclogs behind the magic.

Olly Meakings

Olly Meakings

CEO

The boss of Teentoday Ltd. Likes cheese. Nomad that lived in 20 cities last year and really hates Skype.

Rachel Pugh

Rachel Pugh

Publisher

Oversees our products including Maximum Pop!, and ensures we deliver our KPIs. Convinced she was a pug in a past life.

David Farrell

David Farrell

Head of Content

Oversees content across our products and watches our competitors. Ensures everything we publish is a 10/10. Once appeared on TV in Armenia - apparently "it was awesome".

Sophie

Sophie

Head of Campaigns

Overseeing the Books Channel and ensuring all our commercial campaigns are 5-star. Cat loving Hufflepuff.

Evelyn

Evelyn

Head of Labs

Manages the Lab Projects and facilitates the team retrospectives. Can open corked wine bottles with her shoes.

Sarah

Sarah

Lead Writer and Design Queen

Lead writer, oversees our brand design, and hosts Facebook Lives. AND manages our books Instagram. Currently working on an expose on Draco Malfoy in her spare time. But not if his father hears about it first.

Ryan Kaskel

Ryan Kaskel

CTO

Ryan oversees the full-stack development of our Labs projects and monitors the company's technical KPIs. Contractor.

Coffee

Coffee

Head of Motivation

Ensures team is caffeinated at all times.

Our brands

Some of the things we’ve made

Our company

Our company is different. Here’s how…

Our team

We’re a small, young, team of 7 working from home, coffee shops, or under our blankets in different places worldwide. Some of us are nomadic and travel the world while working.

Our goals and growth

We work to goals and KPIs rather than hours. That means we pick our own work hours and have as much or as little holiday as we like. In 2016, our platforms grew from 200,000 monthly unique users to 880,000. And we doubled revenue in the same period.

Our tools

We use tools like Slack, Trello, Buffer, Crunch and Hangouts combined with extremely refined work processes to be super-productive. Like many tech startups, we use weekly retrospectives to reflect, share ideas and give (virtual) hugs.

Our Labs products

In 2016 we launched four new experimental products and 2 new social brands for our audience. Our Portfolio will tell you more.

Commercial partners

We work with brands and companies large and small to reach our audience using innovative, cost-effective, efficiently-executed and deeply measurable commercial campaigns: native, display and sponsorship. Some of our current partners…

Our thinking

Highly-caffeinated insights, thoughts and fun on our blog. Because sharing is caring.

Maximum Pop! Books update: 12 weeks, 150k likes, 1 title reveal, 7 Facebook Lives and endless piles of books

Maximum Pop! Books changes, develops and grows just as quickly as the book world does. We’re proud to lead the way in championing the best books as the biggest YA channel in the UK – a lot happens in a single week on the Books channel. Here’s what we’ve been up to in the last three […]

5 simple solutions to 1 big fat facepalm moment during our first company away trip

We the MP! Team spend our lives working from home, coffee shops and any other cosy nooks we can find. Of course, there are many advantages to having a distributed team – the reduced spend on overheads such as office space, more flexible working hours, lack of commuting time and increased productivity to name but a few. But our experience has […]

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