Gen Z is the generation after millennials, born in the late 90s onwards – the teenagers of today.
They represent a quarter of the British population and have an estimated annual spending power of £7 billion.
In the UK, 5- to 16-year-olds spend 6.5 hours in front of screens per day.
Gen Z worship stars who are relatable, authentic and self-made, such as social media influencers.
They are more politically aware than previous generations and have progressive views on social issues such as feminism and LGBT rights.
They are creative and entrepreneurial with a drive to achieve their dreams at a young age. Growing up in a recession has made them cautious with their money and willing to work hard for a better life.
We’re a small, young, team of 7 working from home, coffee shops, or under our blankets in different places worldwide. Some of us are nomadic and travel the world while working.
We work to goals and KPIs rather than hours. That means we pick our own work hours and have as much or as little holiday as we like. In 2016, our platforms grew from 200,000 monthly unique users to 880,000. And we doubled revenue in the same period.
We use tools like Slack, Trello, Buffer, Crunch and Hangouts combined with extremely refined work processes to be super-productive. Like many tech startups, we use weekly retrospectives to reflect, share ideas and give (virtual) hugs.
In 2016 we launched four new experimental products and 2 new social brands for our audience. Our Portfolio will tell you more.
Maximum Pop! Books changes, develops and grows just as quickly as the book world does. We’re proud to lead the way in championing the best books as the biggest YA channel in the UK – a lot happens in a single week on the Books channel. Here’s what we’ve been up to in the last three […]
We the MP! Team spend our lives working from home, coffee shops and any other cosy nooks we can find. Of course, there are many advantages to having a distributed team – the reduced spend on overheads such as office space, more flexible working hours, lack of commuting time and increased productivity to name but a few. But our experience has […]