Gen Z is the generation after millennials, born in the late 90s onwards - the teenagers of today.
They represent a quarter of the British population and have an estimated annual spending power of £7 billion.
In the UK, 5- to 16-year-olds spend 6.5 hours in front of screens per day.
Gen Z worship stars who are relatable, authentic and self-made, such as social media influencers.
They are more politically aware than previous generations and have progressive views on social issues such as feminism and LGBT rights.
They are creative and entrepreneurial with a drive to achieve their dreams at a young age. Growing up in a recession has made them cautious with their money and willing to work hard for a better life.
The boss of Teentoday Ltd. Likes cheese. Nomad that lived in 20 cities last year and really hates Skype.
Oversees our products including Maximum Pop!, and ensures we deliver our KPIs. Convinced she was a pug in a past life.
Oversees content across our products and watches our competitors. Ensures everything we publish is a 10/10. Once appeared on TV in Armenia - apparently "it was awesome".
Overseeing the Books Channel and ensuring all our commercial campaigns are 5-star. Cat loving Hufflepuff.
Manages the Lab Projects and facilitates the team retrospectives. Can open corked wine bottles with her shoes.
Lead writer, oversees our brand design, and hosts Facebook Lives. AND manages our books Instagram. Currently working on an expose on Draco Malfoy in her spare time. But not if his father hears about it first.
Ryan oversees the full-stack development of our Labs projects and monitors the company's technical KPIs. Contractor.
Ensures team is caffeinated at all times.
We’re a small, young, team of 7 working from home, coffee shops, or under our blankets in different places worldwide. Some of us are nomadic and travel the world while working.
We work to goals and KPIs rather than hours. That means we pick our own work hours and have as much or as little holiday as we like. In 2016, our platforms grew from 200,000 monthly unique users to 880,000. And we doubled revenue in the same period.
We use tools like Slack, Trello, Buffer, Crunch and Hangouts combined with extremely refined work processes to be super-productive. Like many tech startups, we use weekly retrospectives to reflect, share ideas and give (virtual) hugs.
In 2016 we launched four new experimental products and 2 new social brands for our audience. Our Portfolio will tell you more.
We the MP! Team spend our lives working from home, coffee shops and any other cosy nooks we can find. Of course, there are many advantages to having a distributed team – the reduced spend on overheads such as office space, more flexible working hours, lack of commuting time and increased productivity to name but a few. But our experience has […]